To CodeHunter, Larry has brought vision-driven leadership with a focus on metrics and execution. Skilled in early-stage and high-growth situations in both private and public companies, he has been a pivotal part of AffirmLogic’s growth strategy. His ability to deliver profitable revenue with market leading products and services has been proven repeatedly on a global level in a range of vertical and geographic markets.

Larry’s focus is on creating and growing technology businesses, and on generating revenue and profit growth by:

  • Evaluating markets and products from unique perspectives to identify opportunities
  • Driving innovative product definition and delivery to rapidly capitalize on new markets
  • Building out scalable high-performance teams
  • Constructing creative go-to-market and sales plans to drive market excitement and revenue
  • Working with partners to find and leverage opportunities for joint revenue

Larry holds a Bachelor’s in Chemistry from Clark University, a Master’s in Consulting Psychology from Harvard University and is a graduate of the MindShare CEO program..  He began his career at Lotus Development, a pioneer in the business application software industry. After a series of key business and technical roles, he was promoted to General Manager of Lotus 1-2-3 and Lotus’ Desktop Applications. After IBM acquired Lotus, Larry served as General Manager of IBM’s Internet Applications Division. He also served as Vice President of Products at Manugistics, a leading Supply Chain Management software vendor.

Shifting his focus to startup companies, Larry served in CEO,  COO or other senior executive positions for a number of pioneering and successful software startup companies, including Riverbed Technologies, Approva, CorasWorks, CivicUS, Sonatype, Trigon Health and Lumeon. He also serves as a mentor and business consultant to entrepreneurs and startup companies, helping them to identify business opportunities; to develop and refine business plans; to perform competitive analyses and build investor presentations; to raise capital; and to implement launch plans.


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